Az angol wikipédiából:
Baron Cohen has, on several occasions, been confused with the identity of one of his characters. When, as Borat, he hosted the MTV Europe Music Awards in Lisbon, the central Hungarian news wire agency MTI reported that the host was ‘Borat Sagdiyev’. As most Hungarian newspapers and television networks take MTI as their official source, the misinterpretation of the character spread rapidly in Hungary, with some sources (such as TV2) emphasizing that a Kazakhstani news reporter hosted the awards, while others (such as Index.hu) noticed and pointed out the error.
(WP: Sacha Baron Cohen - Performer vs. characters)